What is CallRail
CallRail is a marketing analytics platform for call tracking that helps lawyers measure, analyze and prove the ROI of call-based marketing campaigns.
CallRail pinpoints the ads, keywords, and offers that sparked their best clients to call and convert and allows firms to track and analyze any lead source from bus wraps to online ads.
The integration is a one-way sync with data shared to standard Lead fields in MyCase:
First Name
Last Name
Cell Phone Number
Lead DetailsCustom fields are created in MyCase for:
Referral Source data
And the following fields on the Call record:
Called at
Caller number
Call for
Message
Lead Id
How does CallRail work with MyCase?
CallRail automatically transcribes calls and identifies trends in client conversations, including questions and keywords that can help firms market more effectively.
Firms can see which marketing tactics bring higher-value cases and which generate leads that aren’t a good fit.
CallRail provides call summaries for each call so firms don’t have to listen to a full 10-minute call recording using AI-based technology.
Firms get access to robust attribution reporting for lead sources.